In an effort to align learning strategies and enhance academic quality, the Faculty of Communication Sciences, Universitas Gunadarma, is organizing a Coordination Meeting for all Communication Studies lecturers. This meeting serves as a forum for evaluating the teaching and learning process, strengthening synergy, and ensuring a shared understanding in the implementation of academic activities for the ongoing semester.
🗓 Saturday, February 28, 2026 ⏰ 1:30 PM (WIB) 💻 Via Zoom Meeting
All lecturers are expected to attend punctually and participate in the meeting until its conclusion. Let us strengthen our collective commitment to delivering learning experiences that are excellent, adaptive, and impactful.
Hello, Fikomers! The term job hopping is becoming increasingly common, especially among Generation Z. The phenomenon of changing jobs within a relatively short period—around 1–2 years, often sparks debate: is it a sign of disloyalty, or rather an adaptive career strategy?
From the perspective of organizational communication and work motivation, this phenomenon can be explained through Herzberg’s Two-Factor Theory.
Two Factors Influencing Job Satisfaction
According to Herzberg, there are two groups of factors that influence job satisfaction and motivation:
Intrinsic Factors (Motivators)
These factors relate to internal aspects that provide deep meaning and satisfaction at work, such as:
the need for personal growth,
a sense of responsibility,
achievement and recognition,
and the meaning of the work itself.
For many Gen Z individuals, a job is not merely a source of income, but also a space for self-actualization and personal development.
Extrinsic Factors (Hygiene Factors)
These factors are related to the work environment, such as:
flexible work culture,
supportive team relationships,
compensation and salary systems,
and opportunities for promotion and career advancement.
When these factors are not fulfilled, job satisfaction declines, leading individuals to seek new environments that better align with their expectations.
Job Hopping: Trend or Strategy?
For Gen Z, job hopping is often viewed not merely as a trend, but as a strategy to:
accelerate career growth,
broaden professional experience,
and find a work environment aligned with personal values and goals.
However, changing jobs within a short timeframe also carries risks, such as repeated adaptation processes, challenges in building long-term professional reputation, and potential stigma regarding loyalty.
A Decision Based on Purpose
From a communication perspective, career decisions are part of constructing one’s professional identity. As long as they are based on clear goals, thoughtful reflection, and measurable strategies, job hopping can be a rational step in one’s career journey.
This phenomenon illustrates how younger generations interpret work differently, more dynamically, flexibly, and growth-oriented.
So, Fikomers, do you think job hopping is more of a trend or a strategy? Let’s understand this communication phenomenon through theoretical lenses, so we don’t merely judge, but truly comprehend.
Hi Gunadarma Students! 👋✨ Do you have a great business idea but don’t know where to start? Want to scale up your business, get funding, and receive direct mentorship from experts?
The Student Entrepreneurship Development Program (P2MW) 2026 is here for those of you who want to turn your business ideas into reality! This program is a great opportunity to develop your entrepreneurial spirit while strengthening your business foundation from scratch until it’s ready to compete!
Now it’s your time to join the socialization session and fill out the registration link below!
Hello, Fikomers! The Faculty of Communication Sciences, Universitas Gunadarma, hosted an inspiring session with Ahmad Bachtiar Rifai, GM of Marketing at tvOne, in a forum dedicated to sharing insights on the dynamics and demands of today’s marketing world. This session became a strategic discussion space to understand the competencies required to compete in an increasingly competitive and data-driven industry.
1. The Ability to Read and Analyze Data
In the digital era, marketing is no longer solely about creativity, it is also about data-driven strategy. Communication professionals are expected to read market trends, understand audience behavior, and measure campaign performance analytically. This capability serves as a foundation for designing communication strategies that are effective and deliver tangible business growth.
2. Delivering Authentic and Original Work
The industry needs talents who not only follow trends but also create unique value. Authentic and original creativity becomes a key differentiator amid the rapid flow of digital content. Ahmad Bachtiar Rifai emphasized the importance of building a strong identity and clear ideas in order to deliver communication that is relevant and trusted by the public.
3. Cross-Unit Collaboration in an Inclusive Industry Era
Today’s marketing world is highly collaborative. Professionals must be able to work across divisions, from creative, sales, and digital teams to management, to ensure that strategies are implemented in an integrated and optimal manner. Strong interpersonal communication skills and cross-functional coordination are essential to building an effective work ecosystem.
Build Your Portfolio and “Stay Hungry”
Equally important is building a professional portfolio through social media and other professional platforms as a strategic step to showcase competence. The principle of “stay hungry” always eager to learn new knowledge, must be maintained to remain adaptive and relevant in the face of rapid industry changes.
It is time to continuously sharpen your skills, broaden your perspective, and strengthen your quality as communication professionals ready to face future industry challenges.
Hello, Fikomers. The extended family of the Faculty of Communication Sciences, Universitas Gunadarma (FIKOM UG), wishes all students, lecturers, educational staff, and members of the academic community who observe it a blessed beginning of Ramadan 1447 H.
The holy month of Ramadan is not only a time of worship, but also a space for deep reflection, both spiritually and intellectually. Amid academic activities and the dynamics of campus life, Ramadan invites us to realign our intentions, strengthen our integrity, and deepen the meaning behind every learning process we undertake.
Ramadan as Intellectual and Spiritual Reflection
As members of the academic community, Ramadan reminds us that knowledge is not only to be understood, but also to be practiced with sincerity and responsibility. Values such as patience, consistency, honesty, and social awareness are part of the character shaped through worship and continuous learning. Fasting teaches self-control, perseverance in the process, and empathy toward others, values that are equally relevant in academic and professional life.
Learning, Creating, and Making an Impact
Let us make every lecture, research activity, discussion, and community service effort a form of worship. Every work, idea, and contribution born from good intentions becomes part of the spirit of a “Campus with Impact” a campus that not only produces intelligent graduates but also individuals of integrity and compassion.
Ramadan is the right time to strengthen collaboration, deepen the meaning of togetherness, and cultivate positive energy within the FIKOM UG academic community.
Hopes in the Blessed Month
May Ramadan 1447 H bring blessings, peace, and renewed spirit for us to continue growing together. May every step we take in pursuing knowledge and contributing to society be guided by sincerity and goodness.
Marhaban ya Ramadan 1447 H. May this holy month enrich our hearts, minds, and actions, Fikomers.
Hello, Fikomers! Lunar New Year is a special moment filled with togetherness, hope, and new beginnings. This celebration is not only a cultural tradition but also a symbol of reflection and self-renewal as we welcome the journey ahead in the coming year.
The Meaning of a New Beginning
Lunar New Year is closely associated with the spirit of leaving behind past shortcomings and opening a new chapter with optimism. Values such as hard work, harmony, gratitude, and togetherness lie at the heart of this celebration. Amid the dynamics of academic life and daily activities, Lunar New Year invites us to pause for a moment, reflect, and realign our goals and aspirations.
Togetherness and Positive Energy
This celebration is also a meaningful opportunity to strengthen relationships, with family, friends, and the campus community. Sharing happiness and offering prayers for one another are simple yet powerful ways to build solidarity and harmony.
This spirit of togetherness aligns with the values upheld by the Faculty of Communication Sciences, Universitas Gunadarma: mutual respect, inclusivity in diversity, and growing together within a positive academic environment.
Hopes for a Better Year
May Lunar New Year 2026 bring happiness, good health, prosperity, and renewed enthusiasm in every step we take. Let this moment mark a fresh start, to become wiser individuals, more passionate learners, and active contributors to our campus and society.
🏮 Gong Xi Fa Cai! Xin Nian Kuai Le! 🧧 May this year be filled with blessings and success for all of us, Fikomers.
Hello, Fikomers! Did you know that in communication studies, the objects you use every day, such as your phone, the color of your jacket, your bag, shoes, or even small accessories, actually convey messages without a single word being spoken?
This phenomenon is known as artifacts, a form of nonverbal communication related to objects attached to or used by an individual. Artifacts are part of what is called an “aesthetic code” a system of signs that shapes how others perceive who we are.
Objects as Representations of Identity
The colors you wear, the style of your shoes, the type of gadget you use, or the design of your bag can provide clues about:
your lifestyle,
your interests and hobbies,
the values you uphold,
even your mood at that moment.
For example, someone wearing formal attire may wish to project a professional image. Meanwhile, choosing bright colors may be associated with an expressive or optimistic personality.
Without realizing it, every object we choose to use becomes part of how we communicate our identity.
Reading Artifacts Is Not About Judging
However, it is important to remember that interpreting artifacts does not mean labeling or judging someone. The meanings we derive from artifacts are interpretative and contextual, they are assumptions, not absolute truths.
Misinterpreting artifacts can lead to stereotypes and excessive prejudice. Therefore, from a communication perspective, understanding artifacts is about reading signs with empathy and critical awareness, not merely judging appearances.
Be Wise in Interpreting and Presenting Yourself
As communication students, it is important for Fikomers to realize that your appearance and the objects you use are part of the message you send to those around you. At the same time, we must also be wise when interpreting messages from others.
Because in communication, meaning is always constructed through interaction, not only from what is visible, but also from context and social relationships.
So, Fikomers, which object best represents you right now? Take a moment to reflect, you may already be “speaking” through your artifacts every day without even realizing it.
Hello, Fikomers! Great news comes from the Communication Studies Program of Universitas Gunadarma at the Penajam Paser Utara Regency Campus, which has now been officially accredited by LAMSPAK. This achievement marks an important milestone in strengthening the quality of higher education in Communication Studies within Universitas Gunadarma.
Commitment to Quality and Educational Relevance
This accreditation reflects Universitas Gunadarma’s commitment to delivering high-quality, inclusive, and adaptive higher education that responds to industry needs and technological developments. The accreditation process confirms the alignment of the curriculum, the quality of human resources, governance, and the adequacy of facilities and infrastructure in supporting an excellent learning process.
Appreciation to All Contributors
This achievement would not have been possible without the collaboration and dedication of many parties. Sincere appreciation is extended to the university leadership, lecturers, educational staff, the accreditation team, students, and all stakeholders for their support and trust. This synergy forms a strong foundation for continuous quality improvement.
Motivation to Continue Innovating
With the attainment of LAMSPAK accreditation, the Communication Studies Program at the Penajam Paser Utara Campus is expected to continue innovating in curriculum development, practice-based learning, and industry collaboration, in order to produce competent and competitive graduates.
Congratulations on this achievement. May it serve as motivation to keep moving forward and making meaningful contributions to the advancement of education in Indonesia.
Hello, Fikomers! The Faculty of Communication Sciences, Universitas Gunadarma, organized a Focus Group Discussion (FGD) on the Curriculum Review of the Communication Studies Program under the theme “Professional Career Talks in Communication Studies with Industry.” This initiative serves as a strategic step to ensure that the Communication Studies curriculum remains adaptive, relevant, and aligned with industry developments and workforce demands in the digital era.
Bridging Academia and Industry
The Curriculum Review FGD was designed as a constructive dialogue between academics and industry practitioners. Through this forum, the Communication Studies Program gathered direct input on:
the core competencies required of Communication Studies graduates,
emerging trends and demands within the communication industry, and
practical skills and soft skills that need to be strengthened in the curriculum.
The involvement of practitioners from various industry sectors is expected to enrich academic perspectives and help formulate a curriculum that is not only theoretical but also practical and future-oriented.
A Relevant and Competitive Curriculum
This curriculum review is part of FIKOM UG’s commitment to continuously improving educational quality and graduate competitiveness. By incorporating industry feedback, the Communication Studies curriculum is expected to equip students with the knowledge, skills, and professional attitudes that align with real-world workplace needs.
Event Information
The Curriculum Review FGD for the Communication Studies Program was held on: 🗓 Wednesday, February 11, 2026 ⏰ 09:00 – 16:00 WIB 📍 Auditorium, F6 Campus, Universitas Gunadarma
Toward Competent Communication Studies Graduates
Through this activity, FIKOM UG aims to strengthen sustainable synergy between higher education and industry, while supporting the development of Communication Studies graduates who are competent, adaptive, and competitive at both national and global levels.
This FGD stands as concrete evidence of FIKOM UG’s commitment to delivering communication education that is responsive to the changing times and professional needs.
Hi, Fikomers! Best of luck and stay motivated as you face the Final Semester Examination (UAS), which will take place on:
📌 Final Examination PTA 2025/2026: February 9 – 21, 2026
This period is an opportunity for Fikomers to assess their understanding of the course materials that have been studied throughout the semester. Prepare thoroughly, make the best use of your time, and maintain your health so you can go through the entire examination period smoothly.
Stay focused, be confident, and give it your best. Wishing you success and high spirits always, Fikomers!
