S1Komunikasi

Hello, Fikomers!
Did you know that in face-to-face communication, words are not the only determinant of meaning? In fact, words make up only a small portion of the overall communication process.

Based on research by Albert Mehrabian, human communication is influenced by three main elements:

• 7% from words (verbal),
• 38% from intonation and tone of voice (vocal),
• 55% from body language (nonverbal).

These findings show that how we speak and behave often matters more than what we say.

When the Body “Speaks” More Honestly

Hand gestures, facial expressions, posture, and eye contact play a crucial role in conveying true meaning. When verbal messages do not align with body language, people tend to trust the visible nonverbal signals more.
This is why someone may appear unsure, insincere, or highly confident, even when their words sound neutral.

The Importance of Body Language in Everyday Life

Understanding body language helps us to:

• become more sensitive and empathetic communicators,
• deliver messages more honestly and convincingly,
• avoid misunderstandings in social interactions,
• and improve communication effectiveness in class, organizations, and the workplace.

For Communication Studies students, the ability to read and use body language is not just an added skill, it is a vital competency for building relationships and delivering messages holistically.

Be More Mindful in Communicating

From now on, pay attention not only to what you say, but also to how your body communicates it. Because in communication, the strongest messages are often the ones left unspoken.

FIKOM FUN FACT — Learning communication is even more fun when you understand body language!

Hello, Fikomers!
The career journeys of alumni from the Faculty of Communication Sciences, Universitas Gunadarma (FIKOM UG), continue to show inspiring progress. In this edition of FIKOM CAREER, let’s get to know Matahari Hanindiya, a Communication Studies alumna from the Class of 2019, who is currently working as a Revenue Sales Associate (B2B) at Bobobox.

Matahari’s role at Bobobox requires strong communication skills, especially in building business relationships and maintaining long-term partnerships. In her daily activities, she interacts with various parties, from internal teams and potential clients (leads) to business partners, making clear, open, and professional communication essential for ensuring smooth and effective workflows.

In the B2B (Business-to-Business) world, communication is not only about delivering information, but also about understanding client needs, building trust, and offering relevant solutions aligned with collaboration goals.

During her studies at Universitas Gunadarma, Matahari gained valuable knowledge from communication disciplines that have proven highly applicable in her professional career. Courses such as:

• Strategic Communication,
• Event Management,
• Crisis Management,

have become a strong foundation in helping her handle a dynamic and challenging work environment.

One of the key challenges of working as a Revenue Sales Associate (B2B) is handling group bookings with a wide variety of event requirements. This demands the ability to prepare accurate offers, understand client requests in detail, and provide flexible solutions tailored to their needs.

Precision in offering partnership packages, strong negotiation skills, and persuasive communication strategies are essential to ensuring optimal and satisfying service for clients.

In the workplace, unexpected situations can arise at any time, ranging from schedule changes and sudden client requests to operational issues. This is where crisis management skills play a major role. Matahari must remain calm, responsive, and professional so that problems can be resolved quickly without disrupting positive relationships with clients or partners.

Matahari Hanindiya’s story proves that FIKOM UG graduates have wide opportunities to grow in various industries, including hospitality and digital business sectors such as Bobobox. With communication expertise, management skills, and adaptability, Communication Studies graduates can take strategic roles that directly contribute to business growth.

Congratulations and best wishes to Matahari Hanindiya!
May your career journey continue to grow and inspire the next generation of FIKOM UG to move forward boldly, adapt confidently, and achieve success in the professional world.

Hello, Fikomers!
The year 2025 has given us many stories, about processes, journeys, challenges, and achievements we have experienced together as part of the big family of the Faculty of Communication Sciences, Universitas Gunadarma.
Thank you for every effort, contribution, and enthusiasm that has accompanied our steps throughout the year.

Welcoming 2026 with an Open Mind and a Renewed Spirit

Now, it is time to welcome the New Year 2026 with optimism. A new year brings opportunities to:

• open a new chapter,
• embrace positive energy,
• strengthen our commitment to learning, creating, and collaborating,
• and nurture the courage to try new things.

With a more open mind and stronger confidence, we can carry out our roles, as students, educators, and members of society, more meaningfully.

A Moment to Grow and Contribute

The new year reminds us that the process of self-development never stops.
Let us make 2026 a momentum to:

• improve academic quality,
• enrich experiences through various activities,
• and strengthen our positive contributions to the campus environment and the wider community.

With consistency, collaboration, and the creative spirit that defines every Fikomer, we believe that 2026 will be a year full of opportunities and growth.

Happy New Year 2026

May all the plans, hopes, and steps we prepare unfold smoothly.
Let us embrace 2026 with renewed spirit, stronger, wiser, and more ready to bring meaningful change.

Happy New Year 2026, Fikomers!
May this year bring happiness, blessings, and success for us all.

Hello, Fikomers!
Christmas is always a moment filled with warmth and meaning. More than just a celebration, Christmas invites us to reflect, be grateful, and rekindle the values of love, peace, and togetherness in our daily lives.

A Moment to Be Grateful and Spread Kindness

Amid the busyness and long journey we’ve gone through throughout the year, Christmas reminds us to pause, appreciating achievements, lessons, and every kindness that has touched our lives.
Today becomes a beautiful opportunity to strengthen relationships, forgive, and share simple acts of kindness that bring meaningful impact to the people around us.

Nurturing Brotherhood in Diversity

Christmas is also a moment to celebrate the spirit of unity, especially within the diverse academic community of the Faculty of Communication Sciences, Universitas Gunadarma.
Through values of love, compassion, and mutual respect, we can strengthen solidarity and build an inclusive and harmonious academic environment.

A New Spirit to Move Forward

May Christmas 2025 bring peace to your heart, joy in every step, and a renewed spirit to welcome the challenges and opportunities of the coming year.
Let us continue to cultivate humanity and togetherness to create a better, more inspiring community.

Merry Christmas 2025, Fikomers.
May peace and love always accompany every step we take.

Hello, Fikomers!
In recent weeks, several fake Telegram accounts have been circulating, impersonating the Head of the Communication Studies Program, lecturers, and campus officials. These irresponsible individuals are misusing institutional identities to commit fraud by requesting personal data, money, or other unauthorized information outside the official campus procedures.

Be Alert to Suspicious Messages

We urge all students not to respond to messages or instructions from unverified accounts.
If you receive messages containing:

1. Requests for personal data,
2. Requests for money transfers,
3. Requests for OTP codes,
4. Or any instructions that are not in line with official procedures,

then you can be certain that the message is a scam attempt.

Official Communication Channel of the Communication Studies Program

Currently, the only official communication channel for the Communication Studies Program of FIKOM UG is through WhatsApp at:

📞 0817-7955-7333

All official communication, announcements, and information are delivered exclusively through this number or through verified platforms of the Faculty and University.

Report Fake Messages, Protect Your Digital Security

If you receive any suspicious message, please:

• Do not respond,
• Do not click any link sent,
• Immediately report it to the official contact of the Communication Studies Program.

Stay Smart in the Digital Space

As communication students, it’s crucial to maintain digital literacy, protect personal data, and stay vigilant when using social media and messaging apps.

Let’s work together to safeguard information security and create a safer digital environment.
Stay alert, stay critical, and protect yourself from digital scams, Fikomers!

Hello, Fikomers!
In this edition of FIKOM CAREER, we introduce an inspiring alumnus, Singgih Oktaviandi, a 2019 graduate of the Faculty of Communication Sciences, Universitas Gunadarma (FIKOM UG), who now holds a strategic position as Vice President of Marketing Communication & Public Relations at ION Network.

From Classroom to Professional World

Singgih has proven that the communication knowledge he gained at FIKOM UG can be applied directly and effectively in the professional world. Equipped with a solid understanding of Integrated Marketing Communications (IMC), he successfully built an integrated, measurable, and results-oriented marketing ecosystem.
His strategies include expanding audience reach, optimizing SEO, managing brand awareness, and driving sustainable business conversions.

According to Singgih, his success lies in the ability to combine creativity with data analysis to produce communication decisions that are both effective and impactful.

Achievements and Dedication

Singgih’s exceptional performance at ION Network earned him the Best Employee Award, recognizing his contribution to business growth through innovative communication strategies.
This achievement is further proof that FIKOM UG graduates possess strong competitiveness, adaptability, and readiness to face the challenges of the modern communication industry.

Relevant and Visionary Knowledge

During his studies at FIKOM UG, Singgih gained comprehensive theoretical and practical knowledge in areas such as brand management, digital marketing, and public relations strategy.
For him, the university experience was not only about learning theories but also about building professional character, leadership, and strategic thinking—skills highly essential in today’s industry landscape.

Inspiration for the Next Generation

Singgih Oktaviandi’s career journey serves as an inspiration for FIKOM UG students to keep developing themselves, seizing opportunities, and daring to innovate.
He shares a message:

“Communication will always remain relevant, what matters is how we continue to adapt and understand changes in audience behavior.”

Congratulations to Singgih Oktaviandi!
May his career story continue to motivate the next generation of FIKOM UG to go further and achieve excellence in the professional communication field.

Hello, Fikomers!
Proud news comes from the Faculty of Communication Sciences, Universitas Gunadarma (FIKOM UG).
Congratulations to Andini Zhafarina, a FIKOM UG student who has successfully won the title Miss Hijab Indonesia Inspirative 2025, representing West Java at the national level.

An Inspiring Achievement

Andini’s success is not just a personal accomplishment, but also clear proof that FIKOM UG students possess extraordinary potential to excel in various fields, both academic and non-academic.
With grace, intelligence, and a spirit of inspiration, Andini stood out among finalists from all over Indonesia and earned the title “Inspirative”, highlighting her character, integrity, and social contributions.

The Message and Values of a Miss Hijab

As Miss Hijab Indonesia Inspirative 2025, Andini showcases not only external beauty but also champions the message of a modern Muslim woman who is empowered, intelligent, and ethical.
She actively promotes the importance of education, social awareness, and the meaningful role of women in building a positive and integrity-driven society.
In every step she takes, Andini embodies strong communication values, boldly voicing goodness and inspiring others through her actions.

A Source of Pride for FIKOM UG

Andini Zhafarina’s achievement brings pride to the entire FIKOM UG academic community.
Her success demonstrates that communication students are not only capable of mastering communication theory and practice, but also capable of becoming public figures who carry positive messages to society.

We, the Faculty of Communication Sciences, Universitas Gunadarma, extend our heartfelt congratulations on this remarkable achievement.
May Andini’s success inspire all students to dream boldly, strive for excellence, and contribute meaningfully to the nation.

Congratulations, Andini Zhafarina!
Keep inspiring with your work, character, and spirit as a proud representative of FIKOM UG.

Hello, Fikomers!
The rise of digital influencers has become an inseparable part of modern communication. One prominent figure in this landscape is Tasya Farasya, a beauty influencer who not only presents makeup-related content, but also shapes the way the public interprets beauty, confidence, and visual identity in the digital era.

Beauty as a Sign in Semiotic Perspective

Using Roland Barthes’ semiotic theory, we can understand that Tasya Farasya’s content is more than just makeup tutorials, it is a sign system that constructs meaning and social values.
According to Barthes, every visual element, color choices, speaking style, visual composition, contains denotative and connotative meanings that collectively produce modern myths about beauty and the “ideal woman.”

Through her self-representation, Tasya is not only selling products; she is selling symbols of confidence, lifestyle, and aspirations that audiences internalize.

Personal Narrative and Emotional Connection

A key strength of influencers like Tasya Farasya lies in their ability to build personal narratives. Authentic stories, a conversational communication style, and strong visual consistency create emotional bonding between creators and their followers.
In mass communication terms, this demonstrates how digital identity functions simultaneously as a medium of representation and persuasion.

Visual Communication and Popular Culture

This phenomenon reflects the powerful role of visual communication in shaping social perceptions in the digital era. Beauty is no longer merely about physical appearance, but about identity narratives, authenticity, and self-image displayed through social media.
Thus, social media becomes a space where new myths of beauty and success are produced and reproduced through visual symbols.

Looking Beyond Content

As communication students and observers, it is important to analyze digital phenomena through theoretical perspectives. Semiotic theory helps us understand that behind every visual content lies a complex construction of meaning, stemming from the creator’s intention, cultural context, and audience interpretation.

Influencer phenomena like Tasya Farasya reveal that communication is not merely the exchange of messages; it is a process of constructing social meaning and cultural identity.

We, the academic community of the Faculty of Communication Sciences, Universitas Gunadarma (FIKOM UG), express our deepest condolences for the natural disasters that have struck various regions of Indonesia in recent times.
These tragedies have brought sorrow and loss to many of our brothers and sisters, yet they also remind us of the importance of empathy, solidarity, and unity as a nation.

May Allah SWT grant strength, protection, and patience to all communities affected by the disasters. We pray that the evacuation and emergency response efforts run smoothly, and that volunteers, medical personnel, and everyone involved in the relief efforts are granted health and safety. We also hope that the recovery of infrastructure, the economy, and social life can proceed swiftly and effectively.

As part of the academic community, FIKOM UG calls on all students, lecturers, and the wider public to foster social awareness and channel assistance in a proper and responsible manner.
A disaster is not only a test for those directly affected, but also for all of us, to strengthen our sense of humanity, mutual cooperation, and empathetic communication.

Indonesia has faced many trials and challenges throughout its history. Yet time and again, we have risen stronger through collective resilience. With unity, prayers, and compassion, we believe recovery will come, and this nation will stand tall once more.

Our heartfelt prayers go out to Indonesia.
May peace and strength accompany every step taken by all communities in the affected regions.
Let us uphold solidarity, for Indonesia is strong because we stand as one.

Hello, Fikomers!
Another proud achievement comes from the Faculty of Communication Sciences, Universitas Gunadarma (FIKOM UG). Congratulations to the Nutrilayer Team, who successfully won 1st Place at Sustajenofest 1.0 2025 in the Sustainable Digital Business category.

The Nutrilayer Team impressed the judges with their innovative, solution-oriented, and environmentally sustainable digital business concept. Through the use of strategic communication approaches and digital technology, they presented an idea that was not only creative but also carried strong social and economic value.

This achievement is the result of the team’s hard work, collaboration, and unwavering determination throughout a rigorous selection and evaluation process.

In a competition themed “Sustainability and Digital Innovation,” the Nutrilayer Team showcased a business idea that combines digital communication innovation with sustainability principles. Their project not only demonstrated critical and creative thinking but also reflected how communication students can make meaningful contributions to addressing global challenges such as digital transformation and environmental sustainability.

We, the Faculty of Communication Sciences, Universitas Gunadarma, extend our highest appreciation to the Nutrilayer Team for this outstanding achievement. Their success proves that FIKOM UG students possess strong competence and competitiveness in the fields of digital communication and creative entrepreneurship.

May this accomplishment serve as motivation for all FIKOM UG students to continue innovating, broadening their horizons, and actively participating in academic and creative competitions at both national and international levels.

FIKOM UG is proud of you, Nutrilayer Team!
Keep creating, keep innovating, and keep inspiring the young generation of Indonesia!