MATAHARI HANINDIYA: A FIKOM UG ALUMNA PURSUING A CAREER AS A REVENUE SALES ASSOCIATE (B2B) AT BOBOBOX
Hello, Fikomers!
The career journeys of alumni from the Faculty of Communication Sciences, Universitas Gunadarma (FIKOM UG), continue to show inspiring progress. In this edition of FIKOM CAREER, let’s get to know Matahari Hanindiya, a Communication Studies alumna from the Class of 2019, who is currently working as a Revenue Sales Associate (B2B) at Bobobox.
Matahari’s role at Bobobox requires strong communication skills, especially in building business relationships and maintaining long-term partnerships. In her daily activities, she interacts with various parties, from internal teams and potential clients (leads) to business partners, making clear, open, and professional communication essential for ensuring smooth and effective workflows.
In the B2B (Business-to-Business) world, communication is not only about delivering information, but also about understanding client needs, building trust, and offering relevant solutions aligned with collaboration goals.
During her studies at Universitas Gunadarma, Matahari gained valuable knowledge from communication disciplines that have proven highly applicable in her professional career. Courses such as:
- Strategic Communication,
- Event Management,
- Crisis Management,
have become a strong foundation in helping her handle a dynamic and challenging work environment.
One of the key challenges of working as a Revenue Sales Associate (B2B) is handling group bookings with a wide variety of event requirements. This demands the ability to prepare accurate offers, understand client requests in detail, and provide flexible solutions tailored to their needs.
Precision in offering partnership packages, strong negotiation skills, and persuasive communication strategies are essential to ensuring optimal and satisfying service for clients.
In the workplace, unexpected situations can arise at any time, ranging from schedule changes and sudden client requests to operational issues. This is where crisis management skills play a major role. Matahari must remain calm, responsive, and professional so that problems can be resolved quickly without disrupting positive relationships with clients or partners.
Matahari Hanindiya’s story proves that FIKOM UG graduates have wide opportunities to grow in various industries, including hospitality and digital business sectors such as Bobobox. With communication expertise, management skills, and adaptability, Communication Studies graduates can take strategic roles that directly contribute to business growth.
Congratulations and best wishes to Matahari Hanindiya!
May your career journey continue to grow and inspire the next generation of FIKOM UG to move forward boldly, adapt confidently, and achieve success in the professional world.
